Websites
Website copy, product descriptions, SEO optimisation, news posts, topic research, image creation and related content.
Clear words with a defined purpose
Copywriting
Words that sell. Clear, readable and effective copy for websites, applications and marketing.
Every word has a purpose. I shape ideas into copy that serves the reader, the client and the reason the text exists.
Your ideaPurposeful copy
Copy for digital and printed communication
What I Write
Facebook posts, topic research and image creation.
Flyers and posters
Copy for flyers and posters, text composition, image creation, graphic design and related content.
Meaning before decoration
How I Approach Copy
I have enjoyed writing since childhood. I like describing the world so it is clear, meaningful, interesting and positive. Every text can become a small story, even when it only has a few sentences.
Writing on request is a different discipline. I first need to understand who the text is for and why it exists. That means discussion, analysis and choosing the ideas and words that serve the reader, the client and the purpose of the text.
I use artificial intelligence for inspiration and faster exploration, but I assemble the final text myself with experience, imagination and care. If you need copy with energy and purpose, we can talk and find the right shape for it.
A short story about finding the right angle
How It Began
A friend from an advertising agency once had a brief for a sales email about porcelain: cups, bowls, jars and vases sold individually and as a collection. It was a clearance offer, and the patterns felt old-fashioned. Beautiful, but too distinctive for everyday use. How do you turn that into a short message that makes people want to buy?
We decided that every product has its buyer, its story and its value. The clearance sale became a limited edition, because there truly were only a few pieces left. Suddenly they were not just plates, but memories of cottages, autumn tea and family warmth.
The final message was short, warm and convincing. It described porcelain that carries the charm of older times and makes home feel close again.
Published client work
Selected Work
Ztisk.cz
Website copy for the Ztisk.cz large-format printing company in Sobělice.
View published work
fri-dra.cz
Website copy for a flooring and building thermal insulation intermediary.
View published workStart with the message
Let’s find the right words.
Tell me who you need to reach, what the copy should achieve and where it will appear. We can begin by finding the clearest angle.
MartinModl.cz